Star Wars is not just a hugely popular group of movies but it is more. I came on the following materials that opened my eyes to the deeper levels of this. While I enjoy the movies, I do not obsess over the matters between viewings. Yet there are millions of passionate fans all over the world that have the posters, action figures, and costumes a part of their life. There are untold numbers of fan-based websites that track every detail. Here is an example http://starwars.wikia.com/wiki/Wookieepedia:Welcome,_newcomers Disney bought the franchise and will likely produce a movie each year for a very long time. They will also sell products that will appeal to children. So this will be deeply in the thinking of many millions of people for decades. Note that there is no such marketing machine as Disney behind Star Trek, the Matrix or Downton Abbey. I am not saying that all this is bad, evil or wrong. It is a cultural matter that crosses generations and countries. As Chri